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VIXMINI

Related parties

VIXMINI

Year

2022

Field

Product

Production Period

3 weeks

Background

VIXMINI is a hair care enterprise specializing in crafting hair straighteners and curlers. Operative since 2022, it is a sub-brand of GL.iNet, and its primary objective is to imbue its clientele with confidence and contentment by providing superior products. Amazon is the primary sales platform for VIXMINI, we have invited models to participate in demo videos and generate premium-quality listing images. Furthermore, the responsibility of designing the listing images and editing videos has been entrusted to me, with the aim of ensuring that they are visually captivating and efficacious in promoting the brand.

How materials are produced?

In preparation for filming videos, the marketing team creates a comprehensive storyboard that includes a detailed prop list, estimated time frames, visual references, and a rundown of the video's key elements. This serves as a crucial guide for me, who can then confidently shoot the footage, knowing that all necessary information has been carefully detailed in the storyboard.
StoryBoard / Script
Prior to filming, we conduct a brief with each model, providing a detailed rundown of the video and instructing them on how to use the product step-by-step. To maximize efficiency and make the most of our limited time, the models are asked to arrive with their makeup already applied.
Video Editing - Tutorial and opening video
Once all footage has been captured, I proceed to select the most suitable materials for use in both the opening video (horizontal) and demo videos (vertical). During this selection process, I make necessary adjustments to color and exposure to ensure optimal visual quality. Additionally, I incorporate the brand's logo and carefully selected background music to create a cohesive and professional final product.
vixmini-pr-screen.jpg
Image retouching - Listing images
In order to accurately showcase the texture and color of the product, great care must be taken during the photo retouching process. To achieve this, I utilize masks to selectively adjust various parts of the photograph, ensuring that each alteration is precise and accurate. For instance, if the hand appears reddish, I may use selective color adjustments with a mask to correct this issue. Similarly, I may incorporate additional shadows around the model's hair to better highlight individual strands and create a more visually appealing final image.
Design listing images for Amazon
The primary purpose of the listing images is to showcase the product's functionality and features. In addition to providing a general overview, these images highlight specific details such as the lock button, lights, and floating plate, all of which contribute to the product's overall performance and effectiveness.